To spread the Japanese traditional Western food culture from Kyoto to the world…
“Beef Stew of Kyoto Western-style restaurant”a retort food developed jointly with a farmer in Kyoto.
Heat the bag in boiling water for about 5 minutes without removing the seal.
Transfer to a heat proof container, cover with plastic wrap, and heat in a microwave oven for about 2 minutes (at 500 watts).
Add boiled and butter-sautéed vegetables to hot beef stew, and the sweetness of the vegetables goes well with the stew.
After making an omelet, simply pour hot beef stew over it to make a hearty dish.
Sauté mushrooms and sliced onions in butter, then add a teaspoon of ketchup to heat through. Then transfer to a hand pan, add the stew and let it simmer lightly for a moment, and serve it over rice as Hayashi Rice.
Nakajima Farm in Fushimi, Kyoto, proposed to us the key ingredients to create a product that would spread the traditional Western food culture of Japan. In the process of discussing with Nakajima Farm to create a better product, I learned about the thoughts of the farmers that I did not know. All for the sake of a delicious beef stew, we had many discussions and selected ingredients that satisfied both the farmers and the Western-style restaurant.Right in the photo：President Nakajima of Nakajima Farm
Based on the beef stew recipe that we have been improving, we had various discussions with the president of a food manufacturing company, Mr. Okumura, about the product. We tasted the product many times and sometimes re-made samples until we were satisfied with the product. This is how we were able to create "Kyoto Western-style beef stew" that can be enjoyed by people around the world.Left in the photo：President Okumura Right in the photo：President Nakajima
This is how our beef stew was made, but the packaging is what matters when it is actually sold in stores. No matter how delicious it is, it is meaningless if customers do not hold it in their hands. In order to create the package, the product packaging company Nihon Shiko, international students from the Comic Illustration Course at Kyoto Institute of Design, and Grill Ninjin collaborated with industry and academia. We collaborated with creators from the design process in order to further reflect the background and thoughts that led to the creation of this product.
The homeroom teachers and students actually came to the restaurant and ate together, and I sometimes participated in their classes. While talking directly with the students about "How can I get people to choose this product as a souvenir of Kyoto?” and “How is Japanese Western food culture seen from overseas? “, we were able to create a souvenir package with an impressive maiko (apprentice geisha) image of Kyoto that foreign tourists, mainly from Asia, would be happy to receive. On the back of the package, there is a text that tells foreign visitors in English what Western food is.
Eat it within 1 year from the production date.
The purpose of this project is to spread the Japanese traditional Western food culture from Kyoto to the world, to increase the recognition of Western food restaurants, which are not well known by people overseas, and to establish the category of Western food in the world and enhance the Western food culture!
We have an online payment system, so if you wish, please contact us and mention that you wish to purchase retort food. ※The postage is the responsibility of the customer.
We managed to supervise our first original product, and we are now in the planning and development stage in response to requests from our clients' stores.
If there is anything we can do to increase the value of Western food culture, we are eager to do it!
Many aspiring chefs start out in French or Italian restaurants or Japanese restaurants, while Western-style restaurants fall into the other category. For many foreigners who come to Kyoto, Western cuisine is not very well known. The "traditional Japanese Western food" that has developed in Japan is designed to go well with rice, not bread. For this reason, ketchup, Worcestershire sauce, soy sauce, sake, miso, etc. are used as seasonings for sauces.
In other words, Western food is a uniquely Japanese category that has evolved by incorporating Western cuisine into the Japanese diet. For this reason, we offer a variety of teishoku, a set meal that includes a main course, rice, and pork miso soup, which is very familiar to Japanese people.
Because I grew up eating Western-style food at "Grill Ninjin", a Western-style restaurant in Kyoto, I created "Kyoto Western-style Beef Stew" in the hope that people would understand the cultural value of "traditional Japanese Western-style food", which is considered less important than French, Italian, and Japanese food.
I made 1,700 units of this product for the first time. I didn't know how to sell it, but I ran around left and right every day, doing door-to-door sales during lunch and dinner hours, and participating in business meetings after hearing about them from the bank. Now, thankfully, the number of our business partners is increasing. I hope that by delivering these products to more and more customers throughout Japan and abroad, we can take the first step in spreading the traditional Japanese Western food culture from Kyoto to the rest of the world.
My parents opened the Grill Ninjin when I was born, and it has been 40 years this year. It has been more than 10 years since I took over the family business. On site, my father, the founder of the restaurant, is also on the front line, serving food to our customers. Despite the fact that our restaurant is located in a residential area far from the center of Kyoto, we have recently been attracting a lot of customers because of our website and SNS.President, Grill Ninjin Co. Taiji Kondo
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Why don't you join us in promoting Japan's Western food culture to the world? We are looking for shops that can sell our products to expand the "Japanese traditional Western food culture.” If you share our vision, please feel free to contact us.Click here to contact us.